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Evaluation of Friendly Tourism Environment for Muslim Inbound Tourists to Taiwan

為了解決What is your favorit的問題，作者柯珍玲 這樣論述：

Muslim-friendly is a term that denotes the availability of facilities and services cater specifically to Muslim needs, the current study attempts to understand Muslim-friendly environment concept. The purposes of this study are: to develop the indicators of friendly tourism environment for Muslim i

nbound tourists to Taiwan and to evaluate how Muslim inbound tourists perceive Taiwan as a friendly tourism environment. Thus, this study integrated quantitative methods. Three indicators of friendly tourism environment for Muslim inbound tourists to Taiwan were identified: the first – which is the

most important – is the faith-based needs, the second is demand-side themes, and the third is supply-side themes. Thus, Muslim inbound tourists perceived Taiwan as a friendly tourism environment. Based on faith-based needs, it categorized into (1) Halal food and beverage, (2) prayer, (3) Muslim-frie

ndly washroom, and (4) Ramadan facilities. Based on demand-side themes: (1) accommodation, (2) accessibility, (3) travel agents or tour operators (4) human capital to be the most important to them, and was satisfied to Taiwan government efforts. Based on supply-side themes are: leisure travel and st

udying were becoming the most important reasons. The results confirmed that Muslim tourists' socio-demographic has affected on perceived importance and performance of supply-side themes. Theoretical and managerial implications, suggestions, as well as the future research direction were also provided

.Keywords: friendly tourism environment, Muslim inbound tourists, Taiwan