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虛擬實境應用於宗教體驗之持續使用意願與捐款行為研究—以中高齡與高齡者為對象

為了解決iOS simulator in Xco的問題，作者陳亭安 這樣論述：

中文摘要..........................i英文摘要..........................ii目 錄...........................iii圖目錄...........................vi表目錄...........................vii第壹章 緒論...........................1第一節 研究背景........................1一、 近年虛擬實境的發展................1二、 虛擬實境新體驗:宗教...............2

三、 新型冠狀肺炎對宗教生活的影響........3四、 中高齡與高齡族群對宗教的依賴........5第二節 研究動機與目的....................8第貳章 文獻探討...........................10第一節 虛擬實境及其特性....................10一、 虛擬實境的歷史....................10二、 虛擬實境技術分類與軟硬體裝置發展.....11三、 虛擬實境的特性....................14四、 虛擬實境之應用範圍與宗教體驗........16第二節 捐款意

願與行為......................20一、 捐款行為與動機....................20二、 宗教捐款的意涵....................23第三節 虛擬實境中的臨場感...................25一、 社會臨場感（Social Presence）.....26二、 遠距臨場感（Telepresence）........29第四節 滿意度.............................33一、 滿意度（Satisfaction）之概念..................................

....33二、 臨場感與滿意度的關聯...............36三、 滿意度與捐款......................37第五節 情感依附...........................39一、 情感依附理論之發展.................39二、 宗教、情感依附與心理健康之相關研究....41三、 中高齡和高齡族群與情感依附之關聯性....42第參章 研究方法............................48第一節 研究架構及研究設計....................48一、 研究架構與實驗設計........

..........48二、 實驗刺激物.........................50三、 變項測量與實驗問卷設計...............53第二節 實驗前測與正式實驗流程.................60一、 前測測量...........................60二、 正式實驗流程設計....................61第肆章 資料分析.............................62第一節 描述性統計...........................62第二節 信度檢測......................

.......67第三節 實驗操弄檢定..........................68第四節 假設檢定與研究問題驗證..................69第伍章 討論與結論............................83第一節 研究發現與討論.........................83一、 中高齡及高齡族群於科技抗拒與宗教需求之間的選擇.........84二、 與市場導向抵觸的使用者消費行為......................86三、 不只在意臨場感體驗，更強調進一步的心靈追求............88第二節 研究貢獻與實務貢獻..

....................91第三節 研究限制與建議.........................94參考文獻....................................96附錄一 正式實驗問卷.....................127

The Impact of Interactivity, Virtual Embodiment and Virtual Crowd on Virtual Reality Experiences and Impulse Buying

為了解決iOS simulator in Xco的問題，作者何光安 這樣論述：

With the growth of virtual reality (VR) devices and applications, VR is asserted to be a successful internet shopping technology in the future. However, only a few studies have investigated the VR shopping context. Applying the Stimulus-Organism-Response (S-O-R) model, this research examines the in

fluences of some VR environment stimuli (interactivity, virtual embodiment, virtual crowd) on a customer’s organism (local presence, telepresence, perceived social presence, and playfulness) and a customer’s urge to buy impulsively in a VR store. To examine these relationships, the author conducted

a 2x2x3 factorial design experiment with 364 participants. The findings revealed that interactivity has positive impacts on local presence and playfulness, virtual embodiment has positive impacts on telepresence and playfulness, and virtual crowd has positive impacts on perceived social presence. Ad

ditionally, except telepresence, local presence, perceived social presence, and playfulness are found to have positive impacts on the urge to buy impulsively. The results of this research contribute to the literature on consumer behaviors in VR shopping as well as the understanding of the impacts of

VR environmental factors on impulse buying.