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Pure Invention: How Japans Pop Culture Conquered the World

為了解決Like emoji的問題，作者Alt, Matt 這樣論述：

The untold story of how Japan became a cultural superpower through the fantastic inventions that captured--and transformed--the world's imagination, from karaoke and the Walkman to anime and emoji.During the "economic miracle" of the 1970s and 80s, Japan seemed to exist in some near future, soaring

on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in what the Japanese call their "lost decades." The end of the boom times should have plunged Japan into irrelevance. But in Pure Invention, Matt Alt argues that's

precisely when things got interesting--when once again, Japan got to the future a little ahead of the rest of us. Japan made itself rich after the Second World War by selling the world what it needed, in the form of better cars, appliances, and microprocessors. But it conquered hearts through wildly

creative pop culture that responded to modern life in new ways. As social compacts and safety nets evaporated, in rushed a revolution of geeky gadgets, gizmos, and flights of fancy. Hello Kitty, the Nintendo Entertainment System, and illustrated entertainment empires like Pok mon and Dragon Ball Z

were more than marketing hits. They transformed Japan into the world's forge of fantasies, and they transformed us as we consumed them: karaoke making everyone a star, emoji rewriting the rules of human communication, virtual game-worlds offering escapes from reality and new perspectives on it. By t

urns a nostalgia trip and a secret history, Pure Invention is the story of an indelible group of Japanese craftsmen, artists, businesspeople, geniuses, and oddballs. It is also an unsung chapter of globalization, in which Japanese dreams formed a new blueprint for global pop culture--and may have cr

eated the modern world as we know it. Matt Alt is a Tokyo-based writer, translator, and reporter. He is a contributor to The New Yorker, CNN, Wired, Slate, The Independent, Newsweek Japan, The Japan Times, and many other publications, and is the co-author of six illustrated books about Japan.

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社群媒體限時動態對使用者疫情因應行為的影響

為了解決Like emoji的問題，作者陳于庭 這樣論述：

研究的注意力一直集中在社群媒體和健康的交叉點上，但人們對社群媒體上的短暫性內容使用如何通過塑造公眾對社會問題的反應來影響使用者線上和線下的參與知之甚少。本研究的目的是利用Instagram限時動態功能，探討疫情流行期間年輕人的 Instagram限時動態使用、風險感知、第三人效應、敘事說服效果和因應行為之間的關係。首先，透過線上問卷蒐集 819 份樣本，以調查用戶的 Instagram 限時動態使用情況以及它如何影響台灣 COVID-19 爆發期間 18 至 35 歲人群的用戶對防疫行為的態度。該調查包括人口統計細節、Instagram限時動態使用情況、敘事說服效果、風險感知、關於疫情期間的

第三人效應和因應行為。調查結果強調了政府和公共衛生部門透過“限時動態”功能有效傳播官方訊息來加強其社群媒體運營和政策實施的有益影響。研究更發現，Instagram限時動態參與度和因應行為之間的正向聯繫是由敘事說服效果和第三人效應所調節的。該研究針對往後研究不同平台以及組織如何將其用作疫情大流行中的健康溝通指南提供建議。

Because Internet

為了解決Like emoji的問題，作者Gretchen Mcculloch 這樣論述：

　　AN INSTANT NEW YORK TIMES BESTSELLER!! 　　Named a Best Book of 2019 by TIME, Amazon, and The Washington Post 　　A Wired Must-Read Book of Summer   　　Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book f

or understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. 　　Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways th

an ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast

laboratory of unedited, unfiltered words where we can watch language evolve in real time. 　　Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one anoth

er. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal

memes like lolcats and doggo made them more likely to spread.

國軍網路社群公關策略— 以陸、海、空三軍臉書粉專經營為例

為了解決Like emoji的問題，作者楊國胤 這樣論述：

在新媒體蓬勃發展的現今,如何透過網路社群,建立與民眾之關係、暢通溝通管道,乃是政府機關之重要課題。為凝聚全體國防共識,同時掌握民意動態,我國國防部及各軍種相繼成立臉書粉絲專頁。綜觀過去研究,分析國軍臉書發文策略,較少針對各軍種之研究,同時,陸軍司令部有別於過往,改以專任人員執行臉書經營,其公關與發文策略與以兼任方式執行臉書管理之軍種是否有所差異?故而本研究將以陸、海、空三軍粉絲專頁為研究主體,探究各軍種臉書行銷策略之差異。 研究發現,在整體經營成效及發文策略上,陸、海軍成績較佳,同時透過深度訪談發現,除了陸軍以專任人員執行臉書經營之外,海軍亦有編制專業人員協助臉書管理。問卷調查

結果也發現,以專任、專業模式經營臉書之陸、海軍,其粉絲專頁的互動性較佳。最後,本研究綜整整體研究成果,針對各軍種臉書之經營策略,提出五點實務建議,以做為未來國軍臉書社群經營之參考。