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Pure Invention: How Japans Pop Culture Conquered the World

為了解決emoji japan的問題，作者Alt, Matt 這樣論述：

The untold story of how Japan became a cultural superpower through the fantastic inventions that captured--and transformed--the world's imagination, from karaoke and the Walkman to anime and emoji.During the "economic miracle" of the 1970s and 80s, Japan seemed to exist in some near future, soaring

on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in what the Japanese call their "lost decades." The end of the boom times should have plunged Japan into irrelevance. But in Pure Invention, Matt Alt argues that's

precisely when things got interesting--when once again, Japan got to the future a little ahead of the rest of us. Japan made itself rich after the Second World War by selling the world what it needed, in the form of better cars, appliances, and microprocessors. But it conquered hearts through wildly

creative pop culture that responded to modern life in new ways. As social compacts and safety nets evaporated, in rushed a revolution of geeky gadgets, gizmos, and flights of fancy. Hello Kitty, the Nintendo Entertainment System, and illustrated entertainment empires like Pok mon and Dragon Ball Z

were more than marketing hits. They transformed Japan into the world's forge of fantasies, and they transformed us as we consumed them: karaoke making everyone a star, emoji rewriting the rules of human communication, virtual game-worlds offering escapes from reality and new perspectives on it. By t

urns a nostalgia trip and a secret history, Pure Invention is the story of an indelible group of Japanese craftsmen, artists, businesspeople, geniuses, and oddballs. It is also an unsung chapter of globalization, in which Japanese dreams formed a new blueprint for global pop culture--and may have cr

eated the modern world as we know it. Matt Alt is a Tokyo-based writer, translator, and reporter. He is a contributor to The New Yorker, CNN, Wired, Slate, The Independent, Newsweek Japan, The Japan Times, and many other publications, and is the co-author of six illustrated books about Japan.

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探討用戶對加密貨幣之使用/持有意圖

為了解決emoji japan的問題，作者蔡宗傑 這樣論述：

近年來的加密貨幣投資交易與使用的趨勢對於商界名人乃至一般大眾掀起了一股熱潮，但是過去對於加密貨幣的應用與探討著重於對金融交易體系的衝擊與商業價值，對於使用/持有加密貨幣之動機意圖的研究較少，本研究將探討加密貨幣有別於傳統金融商品的交易模式下所帶來的吸引力，以科技準備度中的積極促進因素與抑制因素衡量，以及透過科技正念衡量使用者的自身對資訊科技之使用態度在面對加密貨幣交易/持有時所帶來的風險衡量，對加密貨幣交易平台的信任評估下所產生的使用意圖，並且加入擁有投資經驗、金融素養豐富與否等作為影響使用/持有加密貨幣之動機意圖的知覺信任與知覺風險因素。本研究透過Survey Cake進行問卷發放與回收，

針對擁有加密貨幣或金融投資相關經驗者和愛好者進行資料蒐集，最終共得到 337份有效樣本，將樣本進行資料處理再以偏最小平方法(PLS)進行分析驗證。結果發現科技正念與科技準備度抑制因素對加密貨幣使用/持有之知覺信任與知覺風險都有顯著的影響。本研究提出之學術意涵與實務意涵，為加密貨幣交易平台提供潛在用戶與現有用戶的動機因素，這些結果將有助於加密貨幣交易服務商制定成功的服務內容行銷策略。