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Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage

為了解決Business logistics的問題，作者Myerson, Paul 這樣論述：

Paul Myerson has been an Instructor of Management at Monmouth University since 2017. He holds a B.S. in Business Logistics from Pennsylvania State University and an MBA in Physical Distribution from Temple University. Myerson has an extensive background as a supply chain and logistics professional,

consultant, and teacher (most recently at New Jersey City University, Kean University, and Lehigh University).Prior to joining the faculty at Monmouth University, Mr. Myerson has been a successful change catalyst for a variety of clients and organizations of all sizes. His 30 years of experience in

Supply Chain Management, Logistics Strategies, and Operations Systems have resulted in bottom-line improvements for companies such as General Electric (GE), Unilever, and Church & Dwight (Arm & Hammer).Professor Myerson created and has marketed a Supply Chain Planning software tool for Windows to a

variety of companies worldwide since 1998 and writes a column on Lean Supply Chain for Inbound Logistics Magazine and a blog for Industry Week magazine.

Business logistics進入發燒排行的影片

會員制無人商店的精準行銷之研究

為了解決Business logistics的問題，作者陳建仁 這樣論述：

科技的進步，並且網路的發展日漸與生活結合在一起，再加上行動裝置的普及等條件，促使人們在消費行為已陸續的將以往在實體營業據點且高度仰賴現金的模式開始移轉到無實體或無接觸的消費場域。2020起COVID-19疫情的肆虐下更加速改變人們的消費習慣，從禁止外出到能不外出就不外出，避免遭受疫情的感染，人們以減少對陌生人接觸的原則改變了原有的生活模式。因此推動了網路電商的第二次發展再起、以及外送平台的竄出。透過無實體或零接觸方式的消費比重在未來的消費比重可望持續提升，店家除了要把產品上架在上述通路外已是必然，但上架只是增加銷售的曝光度，真正的重點是如何主動出擊?讓消費者前來進行銷費。會員制的消費規則建立

目的起初除是為了能有較為穩定的會員消費者，如今可透過蒐集會員的消費紀錄，累積成有用的大數據，提供店家進行大數據的分析，讓其能夠善用執行行銷時的主要指引。透過分析資料，了解顧客的消費喜好、消費頻率、消費習慣，用於商家在進行行銷策略的主軸，以發現潛在的目標客戶，主動的提供/發送行銷資訊，將更有效率的達到提升營收的目的，以及避免過多無效的行銷成本的投放，減降營業費用以達到企業經營獲利目標。

Sustainable Logistics and Supply Chain Management: Principles and Practices for Sustainable Operations and Management

為了解決Business logistics的問題，作者Grant, David B.,Trautrims, Alexander,Wong, Chee Yew 這樣論述：

Professor David B. Grant is Professor of Supply Chain Management & Social Responsibility, Hanken School of Economics, Helsinki, Finland and Bua Luang ASEAN Chair Professor, Thammasat University, Bangkok, Thailand. He has over 175 publications and participates in editorial boards for numerous journal

s. Professor Chee Yew Wong is Chair of Supply Chain Management at Leeds University Business School, UK. He has extensive consultancy experience in operations, purchasing, production, inventory and distribution management. Dr Alexander Trautrims is a Lecturer in Supply Chain and Operations Management

at Nottingham University Business School, UK. His research focuses on sourcing, compliance and supply issues.

植基於雲端技術導入內容傳遞網路效益之研究

為了解決Business logistics的問題，作者王豐偉 這樣論述：

近年來熱門的雲端運算及其網路環境已臻成熟，故企業已不再追求建置私有雲為目標，而是趨向發展以雲端網路技術為基礎的應用服務系統。透過雲端資源的利用率及網路快速回應特性，越來越多的企業將導入更多內容傳遞網路，有效率地將企業網站內容傳遞給客戶，進而為企業創造更多利益。本研究對象為我國金融業某銀行，本研究採個案研究法，探討個案公司企業行銷系統如何運用雲端網路技術導入內容傳遞網路，及導入前所面臨的問題與困難，亦分析導入後所帶來的效益。本研究發現，個案公司運用雲端網路技術導入企業行銷內容傳遞網路服務，可幫助個案公司有效提昇行銷內容網頁快速回應、降低企業營運成本、提昇系統服務水準，提升客戶使用的滿意度。